Where do I start?: There is not one single event that I can solely write about in project 2 that would describe everything that Felipe and I have experienced. It was like a roller coaster! All I have to say is I am proud of my team and the work we put into it.
The Contenders: That's our team name. Our team consisted of just Felipe and I. Erik decided to leave the program because of personal matters so it was Felipe and I verses Team Triple Threat or Rachel, Jeanine and Chantay. As a result, we kept with our vision throughout the project and held one another accountable each step of the way.
The Countdown: After researching what our options were, we realized that although our mission at hand was to utlize online social media to drive people to the rally and educate them, we still needed to use "old school media" tactics to bring awareness to our cause. So we kicked off our project plan with a "15 day Countdown to Recycling 40 Tons of E-Waste" sending press releases every which way to get people to understand our cause and drive traffic to our online blog.
Our Plan: Countdown each day highlighting facts, making announcements and talking about the location. We also formulated a campus rally to educate students at Auraria about recycling electronics and inform them about our I-25 and Dry Creek rally using text messaging. If students texted "ewaste" to 313131 the automatically recieved a reply message stating to recycle their electronics and help the environment while giving our recycling address and location. They would then have to forward the message to five friends in order to receive a slice of free pizza.
Our list: At the campus rally we collected phone numbers and commitment cards that listed people's email addresses and cell phone numbers if they wanted to volunteer for our Recycling rally at 1-25 and Dry Creek. We recieved over 70 phone numbers and 20 potential volunteers.
Educate: To further educate students about recycling we text messaged them the next day educating them about why they should recycle.
6ft Green Balloon: Leading the way, was our 6ft Green Balloon. Staying up till 2am making Saturday rally signs I awoke at 6am to load the car with signage and a heavy tent that took both doors open in my Honda to stick in my car (It was very fun...not)
Cars Zipping By... As cars zipped by us before the rally was even setup, I thought our idea had flopped. How were we going to get people to fill out these thank you cards and text message so that we can educate them after the rally? As fear set in... We regrouped and strategized our plan. As the DJ played music in the background we began collecting the information that would further sustain our efforts of educating participants involved after the event.
Was it Cold? Yes, it was!
How long were we out there? 4 Hours!
The Numbers: 4,908 Cars attended, 14 Trailers of E-Waste was collected
(equating to approximately 238,000 pounds) Overall, we exceeded the goals we set out and walked away feeling a sense of accomplishment.
No, no, no... not done with this story... just wait till I start giving you the details of our presentation!
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