Our Strategy!

Flooding the Market: Our strategy:

1.) Blanket Marketing: Create a new message that would be tailored to this population through postcards mailings that would marketing tools that would drive consumers to different communication outlets like text message "myhome" and your zip code to 313131 to find your local housing counseling agency and online chats, where consumers could log on to an online chat to have a confidential outlet to communicate and ask questions about foreclosure.

The new message: You are the Key

2.) Partner Advertising: Partner with businesses and organizations that are also being affected by foreclosure. For instance, partner with insurance companies, utility companies (water, cable, electricity) to include the marketing material in billing or add the Colorado Foreclosure Hotline to their billing statements.

3.) Segmentation Marketing: Because there are companies wanting to make profit from people who are in foreclosure. Some for-profit businesses are pulling credit report mailing lists for every one who has missed one mortagage payment or more... 6 to 8 months before any NED is being filed.

Due to this, we thought it would be wise to compete right along these companies to push our message of "You are the Key" and Free housing counseling services. We have heard stories of lawyers and foreclosure businesses making consumers pay them $900 tbho $3000 to help them get out of foreclosure.

That is why would would like to do the same and pull credit report mailing lists for missed mortgage payments to educate consumers about Free Foreclosure assistance rather than paying $3000 or more for foreclosure help!


Campaign or Targeted: Our marketing strategy can be used a both a monthly campaign or a targeted strategy for marketing specific populations.

As a campaign you can market using partner businesses to advertise and create a foreclosure month that would educate the community and bring awareness to the community. We called it Foreclosure February.

Spring Break: And then there was spring break. We all did take a break from the project, but we were losing time so we planned to meet on Thursday after we had met that prior tuesday with the Colorado Foreclosure Hotline.

But... it snowed like crazy with wind blowing...Blizzard 2009 or it felt like it. So we ended up meeting the next day. Cleaning our cars off toppled with snow.

Meetings, meetings, meetings: Even though this was our plan. It took us till the next meeting to finalize our marketing strategy.

Staying up late: Just 2 days later... we were finalizing our powerpoint presentation and refining everyones tasks for the presentation. We ended up staying up till 12:30am to get things finished.

Wakey, Wakey Eggs and Bacy: I went to bed at 1:30am and decided to meet up with Felipe at 7:00am to print off the powerpoint presentation. I woke up at 6:45am and ended up arrriving at the school by 7:30.

Printing: Felipe has told me since project 2 that we can use his printing account through MSCD to print off anything we needed. Well thinking he still had money in his account I awaited to make a few copies of our powerpoint. But, he said he was out of money because he was printing off his marketing plan that was going to be included in the judge's packets.

Oh No!: Luckily, I have an emergency stash of coinage in my backpack for worst case senarios. From parking cash to the purchase of scantrons. Although, the machine that replenishes your printing account only takes dollar bills. Felipe asked people in the computer lab if they had dollars for exchange. They did and we hussled to print off the powerpoint presentation.

The Presentation: Awaiting our time to speak, we forgot to hand out the judges packets until the time I spoke. Which was 5 slides into the presentation. It was kinda of funny but embarassing. I started with "Well, now that you have your packets, were on slide 6" everyone laughed, but it still seemed a little awkward. :)

The Finish: As Chantay spoke on the last slide, we were in relief that we had finished.

The Judging: The deliberation. We wait and the judges come back to ask us a number of questions. This had to be one of the longest Q & A session we have had in any of our project presentations. They were good questions but some of them were hard to answer. But, we gave a go and hoped we made a good argument.

The Results: We had a lot of great feedback. Even though this was by far the largest judging panel we had. They gave us some really good feedback that helped us in future projects and presentations. You'll have to see at our Boardroom!

The Reward: A One-night stay at the Curtis Hotel with Dinner at The Office and theater tickets to watch " A prayer by Owen"


What a Great Reward!: Everyone was able to attend from the team and enjoyed a relaxing and fun reward. We checked in by 5:30 at the Curtis Hotel and headed to dinner. Getting our food we enjoyed eachothers company. Walking to the theater, I was excited to see my first play in Denver.

The play was long... But amazing. If you have time to kill and want to go to a great play. Go watch a "Prayer for Owen." It's just great to see people act right in front of you with a setting of improvization.

The Comfy Bed: Wrapping up the rainy cold night, I headed to my room to jump into my PJs and sleep in my comfy bed! What a awesome day. From presenation to my one night stay in the Curtis Hotel!

Up Next: Project 4 Revealed...